I’ve recently moved out to San Francisco to build a new startup project within Al Jazeera called Project AJ+. Project AJ+ is new, digital-only channel targeted at a younger generation of digital natives.
Previously, I was based in Doha, Qatar where I helped build the New Media team at Al Jazeera and was primarily responsible for building and managing the global Social Media strategy for the network. I focused on incubating new ideas around social technologies, developing core digital strategies for new and existing channels and leading a multinational team across all channels and languages within the Al Jazeera Media Network.
As one of the early adopters of Social Media within a news environment, some of my work on using citizen media for crisis reporting has helped define standards used by media organizations around the world. Work around the 2008/9 war on Gaza, the 2009 Iran Elections and the Arab Spring changed the way the network used digital technologies for news reporting.
I’ve been fortunate to present our social media strategy at leading media conferences around the world and I’m regularly interviewed by global media on the role of citizen media in times of crisis reporting. In 2012, I was recoginised as one of the 200 Young South Africans to look out for in the media industry.
Prior to joining Al Jazeera, I dropped out of colleague and co-founded Future Technologies which focused on mobile content production, aggregation and distribution. Our company brought the award winning cartoon strip, Madam and Eve, to mobile phones across South Africa.
You can learn more about some of my work here.
This blog is my personal space and does reflect the views of Al Jazeera – it’s not updated very often, working on that.